Fitze is a newborn child of the parent company, Fit On Click, a UAE-based wellness and fitness service provider, founded in 2015 by power couple, Neha Samuel and Ben Samuel.
The idea of Fitze was born out of a quest to encourage people to stay fit, lead a healthier lifestyle, and get rewarded for their achievements.
Struggling to find a suitable fitness facility in his Dubai community, Ben set out to build a platform to help residents adopt a healthier lifestyle in an environment where exercise has no room in their workday schedule.
Neha and Ben are keen to break through the clutter of sameness saturating the UAE app fitness market by offering a unique and value-added product built to make a healthier impact on people’s lives.
They spotted a huge opportunity in Dubai to incentivize residents to adopt healthy living with rewards and gratification of achievement and help them reach their maximum fitness potential.